Brand Reform
Design Process
The project began with a meeting with the client and conducting background research. The next steps involved benchmarking and analyzing the competition. This research provided our team with insights into competitors and the target audience, ensuring that the new visualization would stand out and effectively reach the right people.
Designing Visuals
Following the background research, our team began designing the new visualization for the client. The goal was to create a brand that would stand out while being modern, straightforward, and simple.
Content Creation
Once the new visualization for the client was selected, content creation began.
The created content included a logo, posters, business cards, updated web page visuals, business gifts, event planning materials, and other brand assets.
Responsibilites
The project team consisted of students Linnea Seeskari and Ida Gröndahl. The project was directed and coordinated by Heli Pöyry, CEO of the Design Foundation Finland. My main contribution was designing the new logo. I was responsible incorporating the new visual identity into different brand elements in collaboration with Ida Gröndahl.
Client feedback
”Design foundations creative, open-minded, cooperative and efficient working has exceeded all our expectations.”
Vesa Taitto CEO
MUOVIYHDISTYS – THE FINNISH PLASTICS ASSOCIATION